What We’re About
Building The Future
Our purpose is to build others personally, professionally, and to serve our community. We believe in promoting empowerment through enrichment and shared experiences. We cultivate joy as an essential component to both our success and our well-being. Both established and emerging leaders grow with us through selfless service, authentic feedback, and by celebrating the uniqueness of each individual.
Our Executive Director
The Founder & CEO of FROST Executive Services, Kelly Frost has more than 20 years of thriving success in the fields of Consulting, Strategic Planning, Marketing & Advertising, Publishing, Management, Media Production, Communications, Event Planning, and Human Resources.
In 2022 Kelly launched PEEL: Pittsburgh’s Elevated & Emerging Leaders. The foundation of PEEL is philanthropic endeavors. Every event is tied to charitable giving. PEEL’s mission is to provide immediate and consistent relief and focus on helping people over the long term. Kelly is adamant about empowering and inspiring both men and women in business and life.
Pre 2020, she facilitated the launch of a female-focused magazine with an emphasis on business, lifestyle, health & wellness, travel, and many other sections of a woman’s life. The magazine became widely sought after and was nationally available in Barnes & Noble, Books a Million, online, via subscription, and through an App.
While working to have her passion match her purpose, Kelly discovered there was a book on her heart, and from that, she began A TOAST TO MOTHERHOOD: The Good, The Bad, & The Hilarious. It is a collection of stories from Kelly and women in her life that wanted to share their (real life) experiences with Motherhood, it will be available this Fall. She also was a collaborative voice in the book Unleashing Your Soul-Level Magic, published in 2023. Her themed chapter entailed a discussion regarding overcoming your fears in life and business.
In 2017, after temporarily losing partial vision and hearing, Kelly underwent weeks of testing where she was ultimately diagnosed with Multiple Sclerosis. Rather than allowing this disease to define her, she decided to be an advocate for those who share her diagnosis. Kelly joined the National Multiple Sclerosis Women on the Move Committee lending her voice, her story, and her talents in any capacity to assist those with MS. Kelly was the Keynote speaker for the MS Society’s yearly fundraising luncheon in September of 2022 at the Heinz History Center.
Kelly is an advocate of volunteerism and has served on several boards in her community. Besides her own (PEEL), she is also invested in several networking groups that actively give back to nonprofits and charitable organizations. She firmly believes that collaborating with others will increase empowerment, respect, understanding, creativity and so much more. More importantly, she believes collaborating and volunteering builds bridges.
Kelly is a proud Pittsburgher, and native of the South Hills, she is also a graduate of Penn State University in the field of Industrial and Organizational Psychology.
The Champions of PEEL possess 4 Key Traits, they are:
Kind, Optimistic, Reliable & Philanthropic
Director of Operations